SEO. SMM. PPC. Email. Widgets. Linkbait. Link Development. Content Development. Stickiness. Lots of things, lots of buzzwords, but one thing in common. They are all just forms of audience development.
As online marketers we need to step back and take a look at all of the various tools at our disposal to drive organic traffic to our website. Where are our users? How do they interact? How do they search? How can we get more of them to our website? And once they’re on the website how can we get them to come back?
Cookie cutter approaches won’t work, but why would they? Why would a marketing plan for an e-commerce website be the same as a popular medical journal?
A comprehensive audience development will encompass both off-site and on-site features to drive traffic, both in the short and long term. Short term items could include PPC campaigns, link development, email marketing, and more. Long term items could include SEO, content development, newsletter distribution, widget development, or improving the “stickiness” of your site through various techniques. We will work with you to develop a holistic audience development plan to increase your traffic, convert your users, and grow your business.