We offer a wide range of SEO consulting services including traditional consulting roles, in-house team development, hands-on optimization work, and much more.
We love a good challenge. Whether it be a start-up company looking to take their business to the next level or a Fortune 500 company that needs to integrate SEO into their company workflow while also optimizing their multi-million page website.
SEO Life Cycle
We believe the SEO life cycle consists of five main phases (shown to the right).
Research: SEO campaigns of all sizes and complexity levels must start with comprehensive research of both internal and external factors, processes, and goals.
Optimization: This broad topic can include many things depending on the company and situation. Some companies may need help from top to bottom. Content development, on-page optimization, site structure and internal linking optimization, link popularity development, and more. Others may only need one or two of the aforementioned items to get the ball rolling. The research will indicate which bucket you belong in.
Conversion: As we discuss on this page, conversion is critical to the success of a website. When we think of conversion our minds may gravitate towards the concept of A/B testing a landing page or shopping cart process. But conversion in SEO means many things: 1) optimizing your listings for increased click through rate (CTR), 2) optimizing your keyword targeting to increase conversion, 3) optimizing your pages to increase conversion, 4) analyzing what content & keywords have the highest conversion rate and using that knowledge to expand the business.
Testing: SEO and conversion are moving targets. When testing the conversion of a page or item you will create your versions, launch them, collect metrics, and decide on a winner. When testing SEO for a site you will optimize the site, launch it, collect metrics, make changes, launch them, collect metrics, research, make changes, etc., etc., etc. It can be an endless cycle in the pursuit of perfection.
Education: An important lesson we’ve learned in our experience over the years as in-house SEO management is that within an organization you can only achieve so much on your own. To truly optimize a website and the surrounding business you need to ensure that everyone is on board with the initiatives and trained as to how they can impact performance. Properly educating each group with SEO training is the best way to achieve this.